Deporte Hábitat

# Finding the right gear starts before you walk into the store.

Deporte Hábitat sells gear for climbing, mountaineering, trail running, camping, and other outdoor activities. Its content needs to help answer questions about products and how to use them, while also making it easier to shop. The strategy connected those queries with categories, products, and useful content on the site.

# Technical SEO and content aligned with purchase intent.

SEO work was integrated with SAGA to improve the information structure and the relationship between editorial content and the product catalog. The focus was on helping search engines and AI assistants understand what the store offers and when its products are relevant. The mobile experience and paths to the catalog are part of that work.

# Recommendations that drive business activity.

During 2026, a 30% increase in traffic from AI recommendations was reported, along with sales originating from queries on these engines. The result expands the ecommerce site's acquisition sources and connects informational content with sales opportunities.

# SAGA as a continuous improvement process.

SAGA brings together technical work, content, and monitoring to improve organic presence and the site's ability to answer customers' questions. In ecommerce, the priority is for that visibility to lead to relevant products and a clear shopping experience. Recommendations depend on each AI engine and may change over time.