Grok for businesses: plans, pricing, and how to use it

Grok is no longer just the assistant inside X. Today, xAI, which presents its products under the SpaceXSI brand, offers plans for teams, an API with several models, and voice, image, and agent tools. For a business owner or executive in Mexico, the question is no longer whether Grok is available for businesses, but which plan they need, how much it costs, and what happens to their data.

This guide explains Grok for businesses using information from xAI’s official pages, reviewed in November 2026. Prices are in dollars, before taxes, and may change; confirm them before purchasing.

In this article:

• What Grok Business is and what Grok Enterprise adds
• How much the Grok API costs
• What happens to your company’s data
• What use cases is it suited for?
• Grok vs. ChatGPT and Claude
• How to implement it without wasting licenses

# What is Grok Business?

It’s Grok’s plan for small and midsize teams. It costs 30 dollars per user per month and is purchased through self-service in the xAI console, where the admin invites users, manages access, and views usage (xAI, Grok Business). According to the business plans page, it includes:

• Access to Grok 4.7, Imagine (image and video), and Voice.
• SOC 2 Type I and II compliance, role-based access control, and higher usage limits.
• No training on your company’s data.
• User and license management, consolidated billing, domain verification, and usage analytics.
• Configurable data retention, connectors, and advanced audit and security controls.

One useful detail: the Google Drive connector respects your existing Drive permissions. If a file isn’t shared with you, Grok won’t show it to you, and each response cites the source document with the relevant section highlighted (xAI) comes in.

# What does Grok Enterprise add?

Grok Enterprise is for large organizations or those with stricter security requirements. It has no public pricing and is purchased through xAI’s sales team. In addition to everything in Business, it adds the following (xAI):

Enterprise Vault is the most restrictive option: your data is encrypted with keys you control and isolated from other customers and the consumer infrastructure (xAI). If your company already has a corporate directory and access policies, SSO and SCIM are often the practical reason to move to Enterprise.

# How much does the Grok API cost?

The API is billed based on usage, not per user. It’s the option when you want Grok to work within your systems: a chatbot, an automated workflow, an agent, or document analysis. Here are some prices published in the xAI model documentation:

Two details affect how an integration is designed. First, if the prompt reaches 200 thousand tokens, the entire request is billed at the higher rate. Second, the model doesn’t know about events that occurred after its training (Grok 4.7 was trained through May 2026) unless you enable web search or X search (xAI). If your use case depends on current information, those tools are part of the cost.

If you’re unsure whether to choose team licenses or an API integration, see AI platform or API integration for guidance on how to decide.

# What happens to your company’s data?

It’s the question that matters most in a corporate purchase, and the answer depends on the product:

• Grok Business and Enterprise: xAI states that it doesn’t train on your company’s data (xAI). In Enterprise, inputs and outputs are automatically deleted within 30 days, unless otherwise agreed in writing or xAI is required to retain them by law or because of a possible violation of its terms (Enterprise FAQ) comes in.
• API: xAI doesn’t train on your requests without your explicit permission. By default, it stores them encrypted for 30 days to audit abuse and then deletes them (xAI, API security) comes in.
• Zero data retention (ZDR): enabled for the entire team, it prevents prompts and responses from being stored, but disables features that rely on storing data, such as Files, Collections, Batch, and the stateful responses API. xAI doesn’t recommend it unless your compliance requirements demand it (xAI) comes in.

If you’re going to include customers’ or employees’ personal data, the following also applies: Federal Law on the Protection of Personal Data Held by Private Parties, published in the DOF on March 20, 2025. Your company remains responsible for that data even when a third-party tool processes it, so define what information can and cannot be entered into Grok. It helps to have a written generative AI use policy.

# What are good use cases for Grok in a business?

Grok stands out when real-time information or tool integration makes a difference. The use cases xAI presents for businesses, and the ones we see as most relevant in Mexico, are:

• Research and monitoring: market, competitor, and public discourse analysis using web and X search.
• Internal knowledge: answers with citations from Drive documents or a large document repository, using the Collections API. It’s the same principle we explain in RAG for executives.
• Connectors: xAI announces integration with Salesforce, HubSpot, Slack, Notion, and custom MCP servers to read and update records (xAI) comes in.
• Voice agents: answering frequently asked questions 24 hours a day with low latency, more than 25 voices, and handoff to a person when needed (xAI) comes in.
• Agents that perform tasks: xAI launched Grok Bot for Enterprise, which adds access, network, and audit controls to govern agents at scale (xAI) comes in.
• Documents and spreadsheets: presentations, reports, and Excel spreadsheets with formulas based on company data.

# Grok, ChatGPT, or Claude: which should you choose?

There’s no universal winner. The decision comes down to the specific work: which tools your team already uses, whether you need real-time information, how important voice is, and what security controls your IT department requires.

We recommend testing the candidates on the same real tasks your company handles and comparing quality, time saved, and cost per user. If you’re comparing the other two options, read Claude Team or ChatGPT Business.

# How can you implement Grok without wasting licenses?

The most common mistake is buying licenses for the whole company on day one. A safer approach:

1. Choose one or two processes where Grok can save measurable time, such as sales research or customer responses.
2. Define what data can and cannot be entered, and who approves the connectors.
3. Start with Grok Business for a small group of frequent users and measure actual usage over a few weeks.
4. If the use case involves an automated workflow, test it through the API with a capped usage budget.
5. Scale based on usage, not organizational structure, and move to Enterprise only if you need SSO, SCIM, or data isolation.

To estimate the total investment beyond licenses, see how much it costs to implement AI in a mid-sized company.

# Frequently asked questions

# How much does Grok Business cost?

xAI lists Grok Business at 30 dollars per user per month, before taxes. Grok Enterprise has no public pricing and is quoted through its sales team. The API is billed separately based on token, voice-minute, or image usage.

# Does Grok train on my company’s data?

According to xAI, no. Business and Enterprise plans state that they don’t train on your data, and xAI doesn’t train on your API requests without your explicit permission. By default, the API stores requests for 30 days to audit abuse.

# Does Grok Business include single sign-on (SSO)?

On the plans page, custom SSO and user synchronization (SCIM) are listed only for Grok Enterprise. If your company needs them, confirm this with xAI before subscribing to Business.

# Can I integrate Grok with my CRM?

Yes. xAI lists connectors for Salesforce, HubSpot, Slack, and Notion, as well as custom MCP servers. Grok’s API is used for custom integrations.

# Can I pay for Grok for businesses in pesos?

Official prices are in dollars. The final amount in pesos depends on the exchange rate, taxes, and your bank’s fees.

# Conclusion: Choose Grok for the use case, not the brand

• Grok Business costs 30 USD per user per month; Enterprise is quoted and adds SSO, SCIM, and data isolation.
• The API is billed based on usage and is the way to build agents, chatbots, and automated workflows.
• xAI states that it doesn’t train on business data; the API stores requests for 30 days unless zero retention is enabled.
• In Mexico, personal data you process remains subject to the LFPDPPP of 2025.
• Start with a small group and a measurable use case, then scale based on usage data.

If you want to bring Grok into your operations, learn about our Grok implementation service for businesses or see how to choose between an AI platform and an API integration.

# About the author

Arturo Sánchez Gándara is CEO of ai¹, an applied AI consultancy based in Guadalajara that helps companies in Mexico and the United States assess, implement, and operate AI solutions, from automation and agents to implementing Grok, ChatGPT, and Claude.

# Referenced sources

• xAI: Grok for businesses, Business and Enterprise plans
• xAI: Introducing Grok Business and Grok Enterprise
• xAI Docs: API models and pricing
• xAI Docs: API security and zero data retention
• xAI: Enterprise FAQs
• xAI: Grok Bot for Enterprise
• Chamber of Deputies: LFPDPPP in force